Social media image sizes change frequently as platforms update their layouts, add features, and optimize for new devices. Using wrong dimensions means your images get cropped awkwardly, display at reduced quality, or lose important content to UI overlays. This cheat sheet covers every major platform with exact pixel dimensions current as of 2026.
Bookmark this page — it's the single reference you need when preparing images for any platform.
Instagram Image Sizes 2026
Instagram supports multiple content formats, each with different dimension requirements.
Feed Posts
| Format | Dimensions | Aspect Ratio |
|---|
| Square | 1080 x 1080px | 1:1 |
| Portrait | 1080 x 1350px | 4:5 (recommended) |
| Landscape | 1080 x 566px | 1.91:1 |
Portrait (4:5) occupies the most feed real estate and is the recommended format for maximum visibility.
Stories & Reels
| Format | Dimensions | Aspect Ratio |
|---|
| Stories | 1080 x 1920px | 9:16 |
| Reels | 1080 x 1920px | 9:16 |
| Reels cover | 1080 x 1920px | 9:16 (grid shows 1:1 crop) |
For detailed Reels specifications including safe zones and display behavior, see the Instagram Reels dimensions guide.
Carousels
| Format | Dimensions | Aspect Ratio |
|---|
| Square carousel | 1080 x 1080px | 1:1 |
| Portrait carousel | 1080 x 1350px | 4:5 (recommended) |
All slides in a carousel must use the same aspect ratio. For carousel design best practices, see the Instagram carousel design tips.
Profile
| Element | Dimensions |
|---|
| Profile picture | 320 x 320px (displays at 110 x 110px) |
| Highlight covers | 1080 x 1920px (displays as circle crop) |
For Instagram-specific image preparation, the merge images for Instagram tool handles all Instagram dimensions. The image resizer provides precise pixel-level control.
Facebook Image Sizes 2026
Feed Posts
| Format | Dimensions | Aspect Ratio |
|---|
| Single image | 1200 x 630px | 1.91:1 (recommended) |
| Square image | 1080 x 1080px | 1:1 |
| Portrait image | 1080 x 1350px | 4:5 |
| Link preview image | 1200 x 630px | 1.91:1 |
Stories
| Format | Dimensions | Aspect Ratio |
|---|
| Facebook Stories | 1080 x 1920px | 9:16 |
Reels
| Format | Dimensions | Aspect Ratio |
|---|
| Facebook Reels | 1080 x 1920px | 9:16 |
Profile & Cover
| Element | Dimensions |
|---|
| Profile picture | 170 x 170px (desktop), 128 x 128px (mobile) |
| Cover photo | 820 x 312px (desktop), 640 x 360px (mobile) |
| Event cover | 1920 x 1005px |
| Group cover | 1640 x 856px |
Ads
| Format | Dimensions | Aspect Ratio |
|---|
| Feed ad image | 1080 x 1080px | 1:1 (recommended) |
| Stories ad | 1080 x 1920px | 9:16 |
| Right column ad | 1200 x 1200px | 1:1 |
| Marketplace ad | 1200 x 1200px | 1:1 |
For preparing Facebook images, the merge images for Facebook tool handles Facebook-specific dimensions. The image resizer provides exact pixel sizing for any format.
X (Twitter) Image Sizes 2026
Feed Posts
| Format | Dimensions | Aspect Ratio |
|---|
| Single image | 1600 x 900px | 16:9 (recommended) |
| Two images | 700 x 800px each | 7:8 |
| Three images | 700 x 800px (left), 700 x 400px (right, x2) | Mixed |
| Four images | 700 x 400px each | 7:4 |
Profile
| Element | Dimensions |
|---|
| Profile picture | 400 x 400px (displays as circle) |
| Header/banner | 1500 x 500px |
Cards
| Format | Dimensions | Aspect Ratio |
|---|
| Summary card | 120 x 120px minimum | 1:1 |
| Summary card (large image) | 800 x 418px | 1.91:1 |
For X-specific image preparation, the merge images for Twitter tool handles platform-specific layouts and sizing.
LinkedIn Image Sizes 2026
Feed Posts
| Format | Dimensions | Aspect Ratio |
|---|
| Single image | 1200 x 627px | 1.91:1 (recommended) |
| Square image | 1080 x 1080px | 1:1 |
| Portrait image | 1080 x 1350px | 4:5 |
Profile & Company
| Element | Dimensions |
|---|
| Personal profile picture | 400 x 400px |
| Personal background image | 1584 x 396px |
| Company logo | 300 x 300px |
| Company cover | 1128 x 191px |
Content
| Format | Dimensions |
|---|
| Article cover image | 1200 x 644px |
| Newsletter cover | 1280 x 720px |
| Carousel/Document | 1080 x 1080px or 1080 x 1350px per page |
For LinkedIn-specific image preparation, the merge images for LinkedIn tool handles professional dimensions and layouts.
Pinterest Image Sizes 2026
Pins
| Format | Dimensions | Aspect Ratio |
|---|
| Standard pin | 1000 x 1500px | 2:3 (recommended) |
| Idea Pin | 1080 x 1920px | 9:16 |
| Video pin | 1000 x 1500px | 2:3 (recommended) |
| Square pin | 1000 x 1000px | 1:1 |
Profile
| Element | Dimensions |
|---|
| Profile picture | 165 x 165px |
| Board cover | 600 x 600px minimum |
For comprehensive Pinterest dimension details, see the Pinterest pin size guide. For preparing Pinterest images, the merge images for Pinterest tool handles Pinterest-specific layouts.
TikTok Image Sizes 2026
Video Content
| Format | Dimensions | Aspect Ratio |
|---|
| TikTok video | 1080 x 1920px | 9:16 |
| Photo carousel | 1080 x 1920px | 9:16 |
| Thumbnail/cover | 1080 x 1920px | 9:16 |
Profile
| Element | Dimensions |
|---|
| Profile picture | 200 x 200px minimum |
Safe Zones
- Top: 150px from top (status bar)
- Bottom: 440px from bottom (caption, music, buttons)
- Right: 100px from right edge (interaction buttons)
For TikTok-specific image preparation, the merge images for TikTok tool handles TikTok dimensions and layouts.
YouTube Image Sizes 2026
Thumbnails
| Element | Dimensions | Aspect Ratio |
|---|
| Video thumbnail | 1280 x 720px | 16:9 |
| Shorts thumbnail | 1080 x 1920px | 9:16 |
Channel Art
| Element | Dimensions |
|---|
| Channel banner | 2560 x 1440px (safe area: 1546 x 423px center) |
| Channel profile picture | 800 x 800px |
Video Overlays
| Element | Dimensions |
|---|
| End screen elements | Within 1280 x 720px frame |
| Watermark/branding | 150 x 150px (recommended) |
For YouTube-specific image preparation, the merge images for YouTube tool handles thumbnail and channel art dimensions.
Threads Image Sizes 2026
Posts
| Format | Dimensions | Aspect Ratio |
|---|
| Single image | 1080 x 1350px | 4:5 (recommended) |
| Square image | 1080 x 1080px | 1:1 |
| Landscape image | 1080 x 566px | 1.91:1 |
Profile
| Element | Dimensions |
|---|
| Profile picture | Synced from Instagram |
Threads uses the same image handling as Instagram for most formats.
Quick Reference Cheat Sheet
Universal Safe Sizes
If you need one image that works acceptably across multiple platforms:
- Square content: 1080 x 1080px — works on Instagram, Facebook, LinkedIn, Pinterest
- Landscape content: 1200 x 630px — works on Facebook, LinkedIn, X link previews
- Vertical content: 1080 x 1920px — works on Instagram Stories/Reels, TikTok, Pinterest Idea Pins, Facebook Stories
Platform Priority by Image Type
| Content Type | Best Platform Ratio | Dimensions |
|---|
| Product photos | 1:1 | 1080 x 1080px |
| Blog post previews | 1.91:1 | 1200 x 630px |
| Stories/Reels | 9:16 | 1080 x 1920px |
| Pinterest pins | 2:3 | 1000 x 1500px |
| YouTube thumbnails | 16:9 | 1280 x 720px |
| Profile pictures | 1:1 | 400 x 400px minimum |
Image Preparation Tools
For preparing images at exact dimensions for any platform:
Frequently Asked Questions
What is the most common social media image size?
1080 x 1080px (1:1 square) is the most universally accepted size across platforms. It works on Instagram, Facebook, LinkedIn, and Pinterest without cropping. However, platform-specific sizes perform better — 4:5 portrait for Instagram feed posts, 2:3 for Pinterest pins, 16:9 for YouTube thumbnails.
Do image sizes matter for social media engagement?
Yes. Properly sized images display without cropping or letterboxing, occupy more feed real estate, and look more professional. All of these factors contribute to higher engagement rates. Images that get awkwardly cropped or display with black bars consistently underperform properly sized content.
How often do social media image sizes change?
Platforms typically update their image specifications 1–2 times per year, usually alongside major app redesigns or new feature launches. The core dimensions (feed posts, profile pictures) change less frequently than newer formats (Stories, Reels, Shorts).
Can I use the same image across all platforms?
You can, but it won't perform optimally anywhere. A 1080 x 1080px square image works technically on most platforms but wastes potential on Instagram (4:5 is better), Pinterest (2:3 is better), and YouTube (16:9 is better). Create platform-specific versions for your most important content.
What image format should I use for social media?
JPEG for photographs (smaller file size, good quality), PNG for graphics with text or transparency, and WebP where supported. Most platforms accept JPEG, PNG, and WebP. Avoid BMP and TIFF — they result in unnecessarily large file sizes.
Conclusion
Social media image sizes in 2026 vary significantly across platforms, but the pattern is consistent: each platform has a preferred ratio that maximizes feed real estate and display quality. Use 4:5 for Instagram feed posts, 9:16 for Stories and Reels across platforms, 2:3 for Pinterest pins, 16:9 for YouTube thumbnails, and 1.91:1 for Facebook link previews.
The image resizer handles exact dimension preparation for any platform. For platform-specific layouts and presets, use the dedicated tools: Instagram, Facebook, Pinterest, Twitter/X, LinkedIn, TikTok, and YouTube. The image compressor ensures your files meet platform size limits without quality loss.
